About us

MapUp is a Silicon Valley tech pioneer revolutionizing the way modern fleets manage tolls billing and payments through its AI-based, software-defined tolling solutions. Operating in over 90 countries across North America, Europe, Asia, Australia, and Latin America, MapUp empowers fleets with accurate toll billing and toll spend insights, leading to reduced billing cycles, improved driver satisfaction, and significant cost savings. At the heart of MapUp's innovative solutions are its flagship products, includingTollGuru® for pre-trip toll intelligence and optimization, TollTally™ for GPS-based near-real-time toll billing, and TollMatch™ for efficient post-trip toll reconciliation and auditing. Learn more about MapUp and its solutions here.

Job description

We are searching for a skilled paid search specialist to transform our paid search marketing campaigns. In this role, you will be required to set up and manage our paid search marketing and online advertising. You will also work with our digital marketing team to create campaigns that maximize online presence and conversions.

To ensure success as a paid search specialist, you should be experienced at designing, buying, and managing paid search marketing campaigns.

Responsibilities

• Implement Pay Per Click media strategies for clients
• Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Handle the creation of large keyword lists
• Handle display network placement lists on AdWords and through other contextual advertising platforms
• Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
• Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Keep pace with search engine and PPC industry trends and developments
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals

Experience and Skills

• 1-5 years of experience
• A thorough working knowledge of demand-side platforms.
• A detailed understanding of practically applying PPC marketing principles.
• Data and web metrics analytical skills.
• Collaborative mindset and a team player.
• Passionate about marketing and search marketing.
• Driven to achieve results and make an impact.

Good to have

• Certification as a PPC specialist or paid search specialist
• AdWords / Bing certification

Benefits

Team

You will be joining a team of mapping experts who care deeply about their customers. We are transforming mapping into a practical decision-making tool for commuters, commercial transporters and mobility providers.

Following Are Some Of The Perks

We are a “work family”, a highly collaborative, supportive, skilled, thoughtful, and intellectually curious group of people who are focused on making MapUp a great place to work! Following are some of the perks:

• Full-time, remote position.
• Competitive salary.
• Collaborative and supportive team environment.
• Flexible work schedule to promote work-life balance.
• Company-sponsored work trips.
• Opportunities for professional growth and career advancement.